Drive Sales by Publishing Great Content

Publish Great Content - Increase SalesPublishing quality content matters when it comes to sales. For the internet user, who is hungry for information on virtually all subjects, inspiring content is the key to hold him longer and lead to transactions.

Gone are the days when advertising was the driving force behind sales, today consumers seek non-promotional information about products they wish to buy. The caveat is to publish valuable and educative content that drives them to you and benefits you in the following ways:

Helps in building your company brand name

Supplying consumer with pertinent information that stays relevant will ensure they stick with you for a longer time period. Content reflects the stability and capability of your company and helps you maintain your stead with the buyers. Quality content always encourages them to read on, and if you can achieve this, it will ultimately translate into purchases.

Drives sales by encouraging word of mouth

A well formatted content will not only bring more visitors to your website, it will encourage all readers to spread the word and invite their friends and relatives to avail the company’s services. This will bring business in several multiples, thus generating more sales and more profitability.

Good content educates and entices customers

The use of content through various mediums like blogs articles, websites, videos, and e-books can help you provide relevant information about your business and company to prospective clients and customers. Easy to grasp and vivid content give them an unequivocal perspective about you and generate more confidence.

Generating trust and building credibility

Great content will always help business build a credible rapport with prospective clients. Maybe the first touch is not enough, but people who will follow your content over time, will help you build an audience base. Once trust is established, people will be willing to share their personal opinions with you, thereby letting you directly know what they want from your sales team.

Increasing visibility through Search Engine Optimization (SEO)

It is essential to monitor the ways in which people will first visit your website. A simple search shows millions of results and it is the content quality that will determine where your website will be featured. A good mix of keywords and knowledge will fetch you greater visibility on the front page of search engines, thus allowing more frequent visits that will in turn generate you more business and boost sales.

Quality content is thus important for a number of reasons, which directly or indirectly contribute in generating more confidence in business. The livelihood of your business is dependent on content and every time you will publish something new, it will extend your horizons.

Writing Web Copies That Generate Sales

Writing Web Copies That Generate Sales

It is not very difficult to lead a donkey to the river? Is it?

But, how do you get a donkey to drink water at the river?

Same is true about getting thousands of visitors to your website but generating insignificant sales. You must know about the ‘words’ that motivate a visitor to become a customer on your website. So, it is important to prepare the web content according to the target audience. What it the point of writing pompous phrases and fancy lines if you are targeting a sophisticated audience? Wouldn’t this technical jargon repel your prospective customers?

Undress your web content!

Don’t be afraid to undress your web content and see it in proper light. It will only help your sales goals in the long run.

  • Does your web copy persuade customers to read more? Forget about making a sale, customers won’t even reach the call-to-action link/button on your website if sentences in the beginning paragraphs are not ‘customer-centered.’ Remember, your competitors are just a click away.
  • Does your web content writer understand the exact buying habits of your target audience? There are certain ‘features’, ‘benefits’ and ‘things-to-avoid’ that you ALWAYS keep in mind when YOU BUY cameras, phones, beauty products, help books and equipment on the internet. Most web copies fail because website owners hire writers who could not put themselves into the shoes of prospective customers (like you).

 Get organized!

Strategically develop a website that is capable of engaging specific audiences. Here are the most important questions you should contemplate on:

  • Are my prospective customers looking for some information? It is not about drawing search engine traffic here. All you need is a good SEO service provider to make it happen. Converting traffic- into-sales is the goal. Unless your web copy provides information and help that your prospective customers are looking for, you cannot expect them to be interested in buying anything. Your web copy should be the answer to maximum number of ‘common’ doubts and questions that a customer might have. You or a web content writer has to do plenty of research to know about these doubts, questions and concerns of target audiences.
  • Do my prospective customers have affinity for certain keywords and phrases when they buy a product? Several successful web-entrepreneurs understand the importance of appealing keywords and phrases in a web copy. People interested in buying elliptical trainers for example, are sub-consciously looking for words such as ‘cross training’, ‘low impact’, ‘natural motion’ and ‘calorie burn rate.’

Ask for business!

Sprinkle some calls to action throughout the web copy. Majority of your customers are not going to read the entire web copy. As soon as you ‘make a point’ or end a paragraph with a compelling sentence, add a call to action.

Use effective motivators here. Variations can help. For example, you can use ‘Call Now’, ‘Get a free quote’, ‘Ask for your free copy’ and ‘Get more information.’ You do not have to stick to these common call-to-action statements. Be a little creative and you can easily find something specific to the business you are in. A travel business for example, would have ‘Plan my tour’, ‘Ask for a custom itinerary’, ‘Take a virtual tour now’ etc.

There is no harm in pin-pointing mistakes in the theme, sentence structure and choice-of-words in a web copy. Do it for your own good. Improvise.

Why Rely On Domain Specialists For Blog Promotion

Niche Bloggers Can Help Your Business in More Way Than You Can ImaginePublishing a great blog is perhaps the best way to promote your products and services. But, the question remains, what’s the recipe for developing a great blog? If your blog features genuine solutions to people’s problems and they keep coming back for specialized advice, you’ve won them over.

But, as simple as it sounds, the truth is, giving the best advice by yourself is not always possible. You need to bring in domain specialists, whose knowledge and experience will guide your readers and help them overcome problems. They’re always bagged with firsthand experiences and sharing the same through blogs will invite more people, who seek solutions and advice.

Consider this- you’re a logistics company and a truck driver seeks expert advice on various delivery and inventory systems. Could a fellow trucker be the best help? Indeed no! But, surely, a manager from the project handling department, a specialist in his domain, will have some great inputs to share with the truckers.

Also, per say, you are a fresh start up, which has insinuated business promotion through blogs. If you scrutinize the competition you are up against, you will realise that your rivals have already spent years building relationships with customers and if you want a chunk of their customer base, you need to offer people seasoned advice. Again, this is where a domain specialist promptly comes into mind.

And, of course, we all have seen the world go aha over the use of compelling content and use of correct keywords! Therefore, even when we talk about terminology that drives traffic to blogs, we are talking about words and phrases that only a domain specialist can provide. Visually appealing blogs with stimulating taglines is not enough to drag consistent traffic. Quality content that offers pragmatic solutions is relatively more important t for repeat visits and subscriptions.

So, if you want to grow your network through blogs, all your endeavors must be focused on delivering the best and most specialized solutions in all respective domains. Rich advice will simultaneously help you expand your customer relationships and place you on the top of search engine lists in your domain.