Sales Copy is Your Website Salesman

What do you think makes a person exceptionally good at selling something? Is it so because the person has accumulated a lot of product information and he can impress customers with that? Is it because he uses some ‘appealing’ keywords like ‘free’, ‘long-lasting’, ‘inexpensive’ or ‘the best company’ to motivate customers to place an order? Or is it because he’s just so cool … because of his personality and convivial...

Drive Sales by Publishing Great Content

Publishing quality content matters when it comes to sales. For the internet user, who is hungry for information on virtually all subjects, inspiring content is the key to hold him longer and lead to transactions. Gone are the days when advertising was the driving force behind sales, today consumers seek non-promotional information about products they wish to buy. The caveat is to publish valuable and educative content that drives them...

Brochure Marketing – Great Way to Open Dialogue With Your Customers

In a world where everything is going the electronic way, paper flyers and the humble brochures still remain effective tools of marketing. Having physical possession of a brief note about all necessary information you want, and also having the luxury to review it at your pace, makes them an indispensable tool for promoting business. Here’s a list of all advantages that your business can extract from the power of using brochures as...

Writing an SEO Copy That Doesn’t Repel Prospective Customers

Words hold tremendous power on how people and search engines react to your website.  A well written SEO copy manages to freely filter through search engines, while at the same time creating an emotional bond with the readers. Lack of key phrases will make traffic trickle past your website, and if the content does not resonate with readers, visits won’t convert into business. A balance between persuasive writing and use...
Writing Web Copies That Generate Sales

Writing Web Copies That Generate Sales

It is not very difficult to lead a donkey to the river? Is it? But, how do you get a donkey to drink water at the river? Same is true about getting thousands of visitors to your website but generating insignificant sales. You must know about the ‘words’ that motivate a visitor to become a customer on your website. So, it is important to prepare the web content according to...

Why Rely On Domain Specialists For Blog Promotion

Publishing a great blog is perhaps the best way to promote your products and services. But, the question remains, what’s the recipe for developing a great blog? If your blog features genuine solutions to people’s problems and they keep coming back for specialized advice, you've won them over. But, as simple as it sounds, the truth is, giving the best advice by yourself is not always possible. You need to bring in domain specialists,...

Why press release marketing is important?

Press release marketing is a great way of sharing and communicating news with your allies. A well received press release generates trust, and once trust is established, you are likely to get more business from everywhere on and off the web. There is a thin line between advertising and press release; whereas the former is about sending creative messages to consumers, luring them to buy your products, the later gives...

Why You Should Hire a Technical Writer?

With the technical world and IT sector being flooded with high-tech products, there is a need of effectively communicating the technical aspects of products to oblivion consumers. And, although most people working in specialize fields can sum up their work reasonably, they lack the skill to translate complex technical information into layman jargon. Skilled technical writers have the art to de-jargon the logic of technology and convert it into grammatical text. This...